Sum it up for me
Imagine watching a film for two hours, then turning it off and missing the end. If we don’t track our marketing activity, we will no know what really happens to our spend. We track key actions on your website to make sure we know what works and what doesn’t
Good for?
Understanding what is working and what is not
Understanding your audience better
Seeing how much you spent and how much you made (Returning on marketing/ad spend)
Verdict
Highly recommended (a must really) in order to make smarter business and marketing decisions based on data insight. If you’re spending anything on advertising it really is a must